PL+S: Ayrton celebrates 15th anniversary
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“We are focused on continuing Ayrton’s success,” says Chris Ferrante, CEO, “and the immediate increase in resources here shows that we are fully committed to this. We all feel the best way to ensure that Ayrton remains at the forefront of the industry and continues to be a success is to invest in people.”
Michael Althaus adds, “Having known Ayrton for some years now, it is a great opportunity to lead the sales effort here. With new products, more innovation and an eye on being even more competitive, I am excited by what the future holds.”
By way of celebration Ayrton will introduce a new line of luminaires at Prolight+Sound with product names that evoke the winds of the world. The new names symbolise the lightness embodied in the fixtures, along with the fluidity of design and breath of innovation that Ayrton brings to the marketplace of entertainment lighting.
The first luminaire in this new line is a technological marvel called Merak which will make its debut at Prolight + Sound 2017. Ayrton has developed Merak as a compact wash fixture that combines punch with enhanced performance. Its new design squeezes a whole lot of washlight into a package that is less than 40cm high, with a new 250W RGBW multichip LED module and Fresnel lens, to create a mono-source luminaire that is a marvel of ingenuity.
The second new arrival at Prolight + Sound is ArcaLine3, the latest product in the Static Luminaire range. With ArcaLine3, Ayrton’s ArcaLine unit has had a total makeover, making V.3 a refined fixture that produces outstanding results which are even more attractive to event suppliers.
Finally, Ayrton has chosen Prolight + Sound for the official launch of its new MagicBlade-FX fixture. With MagicBlade-FX Ayrton expands its Creative Solutions line of graphic beam projectors with a unit that combines the qualities of its award-winning MagicBlade-R and originality of MagicPanel-FX to become the epitome of elegant versatility.
The versatile MagicBlade-FX linear luminaire is fitted with seven of the distinctive squared output 65mm fixed frontal lenses found on MagicPanel FX and shares the same quality of colour mixing and versatile effects: 3D volumetric projections, variation between the colour-rich luminescent face or separated points of light... with ultra-tight beam projection or wide angle wash from a unique zoom system with no visible moving parts.
Ayrton will be exhibiting at Prolight + Sound in Hall 3.0 Stand G81, alongside its German subsidiary, VisionStage, (Hall 3.0 Stand G84), where they will welcome visitors in a 280sqm stand with 180sqm dedicated to showcasing the new products.
Noted French lighting designer, Stéphane Migné, the man responsible for designing most of Ayrton’s famous online product videos, has designed Ayrton’s demo light show once again, with the assistance of programme Arnaud Pierrel on the console. It promises to be one of the highlights of the show, especially judging by the crowds that are drawn to see it each year.
A raised VIP space offering optimal conditions for viewing the demonstration light show will be opposite the product area. The demo will run three times an hour for the duration of the show.
(Jim Evans)
