PL+S: Martin Audio reaps rich dividends
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But even they could not have anticipated the overwhelming market response to the new product suite, in particular the Wavefront Precision, a new generation of multipurpose line arrays. Designed as complete systems, with the new external iKON multi-channel amplifiers, the sound is optimised using Martin Audio’s automated DISPLAY software.
Said director of marketing, James King, “Despite the lower turn-out at the show overall, traffic was constantly being driven to our booth and the footfall was one of the highest we have ever experienced at a trade show. This coincided with record levels of online PR coverage, social engagement and website traffic.”
Away from the stand, over 400 channel partners and prospective customers found their way to the Brillianz Room where Martin Audio product support engineer, Robin Dibble, hosted targeted product demos on each day covering selected items from the portfolio and some of the new releases.
(Jim Evans)
