PL+S: Robe celebrates with Lost Worlds finale
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On the Wednesday night, a special Robe silver jubilee party rocked the booth and over 1000 guests joined the Robe Family to be entertained by Czech ‘glamtronic’ electro swing band Mydy Rabycad, who interrupted their European tour for the occasion.
Robe CEO Josef Valchar got the party started in a short kick-off speech, thanking everyone for their vision, enthusiasm and commitment to the brand. “It’s been a fantastic and inspirational journey in every way by an extraordinary team with whom I am very proud to work! Here’s to the next 25 years,” he stated.
The live show ran eight times a day, and the booth was constantly full for all four days of the event, packed with people as Robe enjoyed the buzz and international flavour of the exhibition and highlighted three exciting new innovations:
The SilverScan is the first in a range of ‘silver jubilee’ products from Robe and the result of a ’favourite technology’ study covering the last quarter century.
The new T1 Wash is the latest product in the T1 series of refined LED luminaires specifically designed for theatre, television and touring, featuring Robe’s MSL (Multi-Spectral Light) LED engine and an impressive 10,000 lumen output.
The iPointe is a powerful and flexible IP65 rated moving light combining innovative ingress protection with the spectacular effect features of the best-selling MegaPointe.
Around 40m of custom-made rain-curtain track was integrated into the booth show production design to illustrate the iPointe’s water resistance as the Explorer character - star of the Lost Worlds story - finally reached her destination of the lost city of Atlantis to unlock the secrets of the SilverScan and the T1 Wash!
The storyboard was again originated by Robe’s own creative team led by Nathan Wan and Andy Webb. On the lighting design, Nathan was assisted by Jordan Tinnswood, Josh Williams was the technical production manager and the overall stand production was coordinated by Robe’s exhibition manager, Tomáš Kohout, together with the fabulous international marketing department from the Czech Republic.
Above the stage was a matrix of 4x4 SilverScans – a vibrant centrepiece programmed to show off their incredibly fast movement, potent output and array of animated funky effects – harking back to the pioneering glory days of the underground rave scene in the 1990s.
Robe’s new Anolis range of architainment fixtures - Divines and Emineres - illuminated a meeting area tucked behind a set of ‘decaying’ Corinthian columns on one side of the booth – the first time this range of lights has been incorporated fully into a booth design.
Dedicated demos in two separate quiet areas offered all those wanting a closer and more in depth look at the new technology an opportunity to evaluate and ask questions.
Robe’s international sales teams were joined by key distributors from around the world who used the positive hustle of Prolight+Sound to meet existing customers and make new contacts in a lively, invigorating and creative environment.
NRG (Next Robe Generation) students from both NRG UK and NRG Germany were present on the stand making the most of the many informal social and networking opportunities, and to receive a technical tour of the booth from the production crew.
(Jim Evans)
