Following the highly upbeat reaction to PLASA09, with exhibitors expressing delight at the quality of visitors despite the financial climate, expectations for PLASA 2010 are also high.
Early exhibitor news includes confirmation by Martin Professional; a doubling of stand space by Nexo; and the return after a one-year absence of Zero 88.
PLASA's Events manager Sophie Atkinson said, "Last year the free registration offer helped boost exhibitors' confidence in the show's compelling drawing power by attracting thousands of early registrations, while the show itself beat the best expectations of both exhibitors and visitors." She added, "With PLASA Focus: Leeds 2010 also now sold out, PLASA Events' policy of re-investment in the industry is delivering exactly the business opportunities that exhibitors demand in these competitive conditions."
New initiatives for PLASA 2010 will be announced in the coming months, while successful innovations at PLASA09 - including the presence of government agencies with the Supply2.gov.uk Lounge - will be developed further, as will the increasingly popular Education & Learning Programme.
(Jim Evans)
