UK - Brighton-based Traction Sound will be exhibiting its SDS loudspeaker range on AC Entertainment Technologies Stand (1-E10) at the PLASA show.

The company's SDS sound systems uses "the latest technology to deliver accurate sound reproduction at high SPL. The results are heavy duty loudspeakers that sound and look great".

The SDS Horn uses an array of soft dome tweeters producing the same energy as a compression driver from a much larger source area. Replacing compression drivers excludes the inherent air distortion (wave steepening) and diaphragm break up common to pro-audio loudspeakers. This gives the SDS Horn exceptional clarity, balance and control, says the company.

Paul Atherton, pro audio sales manager at Traction Sound's main partner RW Salt comments, "We're used to a lot of product demonstrations but when the Traction Sound guys started showing us their new SDS technology I realised that this was not a 'run of the mill' box. When they turned it on the accuracy of the sound was superb - possibly the best I have ever heard."

Peter Butler from AC Technologies (one of Traction Sound's sub distributors) says that his team are frequently approached by companies wanting them to distribute their products. However, he commented, "This was completely different. Traction Sound really inspired us and the products are outstanding. On listening to Traction's SDS sound system in a proper venue environment I was absolutely blown away by the performance and sound, which went completely beyond my expectations."

(Jim Evans)


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