"Sustainability is becoming ever more important in customer choice," comments Robe's CEO Josef Valchar, "Many companies and organisations in our industry are being encouraged to produce greener and more carbon-neutral shows and events. It's our strategy to offer the widest, most versatile choice of appropriate tools for creative and visual designers to work with in this context."
All Robe's products at PLASA will be marked with three different shades of green stickers. In a market swamped with 'eco-friendly' goods, this straightforward 'traffic light' system will allow visitors and potential buyers to immediately identify and assess the effective green status of the products.
All of Robe's seven new products launched at PLASA 2012 fit the 'Smaller, Lighter and Brighter' category, a design philosophy championed by Robe with the launch of the Robin series three years ago.
Robe's R'n'D department in the Czech Republic is fully focussed on developing and producing cutting-edge, innovative, energy saving technology.
All Robe's brochures and printed materials are now being produced on FSC certified paper from environmentally friendly sources.
The Forest Stewardship Council (FSC) is an international non-profit organisation founded in 1993 to support the world's forests. A diverse group of representatives ensure that forests are managed to protect wildlife habitat and respect the rights of local and indigenous communities.
The criteria is very strict, and so Robe is proud to display the FSC logo on its printed materials.
(Jim Evans)
