"The launch of our brand new logo kicks off a new era at ELC Lighting that speaks of who we are as a company and portrays the ease of use and efficiency of our products", said Silvio Cibien, sales manager, ELC Lighting.
"We are proud to always be ahead of the curve in a rapidly evolving industry and our new brand identity will illustrate not just who we think we are but how our customers regard our products - straightforward, unpretentious and dynamic."
The new logo which can be seen on the company's stand D60, is bold, easy to read and contemporary. "It is just how we see our products," says Silvio. "We do not need to package them up with bows and gimmicks. ELC Lighting is about good quality, reliable products at an attractive price. We don't need to add features which give an initial 'wow factor' but essentially do very little to make the product better. We hope our new identity helps reinforce this."
ELC Lighting does not only pride itself on the simplicity and effectiveness of its products. "Everything about us is encapsulated in our new identity," continues Silvio. "Our team of people are easy to communicate with, our method of working is upfront and honest and our business policy too is very simple."
He concludes, "The unveiling of a new identity is just the first of a number of exciting developments that are lined up for ELC Lighting and our range of products and we look forward to sharing these with our customers over the coming year."
(Jim Evans)
