The invitation follows a period of intense political lobbying by PLASA, on behalf of its members, many of whom were dissatisfied with the restriction surrounding the promotion of their involvement in the events. The questions asked will be used by MPs to assess the true extent of the role that the Olympic and Paralympic Games had in showcasing the UK creative industries, and what impact they have had on the sector subsequently.
"Many of our members were disappointed to discover the pervasiveness of the orders set up to protect the sponsorship deals of companies from outside the creative industries," comments Griffiths. "Whilst the generality of the orders meant that many companies missed out on the chance to promote their participation at that time, we are encouraged by this opportunity to communicate with MPs about the effect that this has had, and contribute to the discussion about what they can do to support us in the future."
Matthew and his fellow witnesses will also be questioned on the role that government can play in supporting the creative economy more generally, and ideas to ensure long-term benefits for PLASA members.
(Lee Baldock)
