Linda joins PLASA from Stage Electrics where she has held the position of head of sales and marketing for the past 11 years and been a key member of the team that successfully developed the company into one of the leading players in the installation and events markets.
Linda already has considerable knowledge of the PLASA organisation having served for five years on PLASA's Executive Committee - the governing body of the organisation - and will bring extensive international sales and marketing experience to her new role.
Her appointment to the team of Directors comes at a key time for PLASA, which is currently delivering an ambitious strategy across its membership, events, media, professional services, qualifications and technical divisions.
On the political front, PLASA continues to campaign on behalf of the entertainment and live events sector as Ofcom moves to finalise the details of its Digital Dividend Review - a Government proposal which will see bands of the radio spectrum relied on by the industry either auctioned or reassigned. Having already won key concessions from Ofcom, PLASA continues to work with BEIRG (British Entertainment Industry Radio Group) to protect the industry's interests and is currently preparing its bid to be the new industry Band Manager.
In October, PLASA announced its intention to merge with US-based ESTA, another international trade body representing those in the live events and entertainment industries. The merger is a significant step for both organisations and will effectively create an industry-wide global membership network of over 1100 dealers, manufacturers, installers, service providers and consultants operating under the PLASA name.
The new role of Sales & Marketing Director will be pivotal to these initiatives and will focus on enhancing the organisation's range of products and services, whilst also identifying new opportunities.
Linda will take up her new role with PLASA in February 2010.
(Lee baldock)
