USA - PLASA is producing a special event at LDI2015 on 22 October called Demystifying the Sales Channel: Explaining the Relationship Between Dealers, Reps and Manufacturers.

Every day dealers, manufacturers, specifiers and end-users need to work through this channel to acquire products in systems integration and theatrical systems. Often times this channel is overwhelming and confusing. Our panel of experts will break down the pieces and explain how the system can successfully work together for all participants in the channel.

The panel is made up of industry veterans from all points in the channel. Bill Groener, general manager of systems at 4Wall Entertainment will serve as moderator. Dealers will be represented by Bill Price, director of systems at Barbizon Lighting Company and Paul Vincent, founder and president of Vincent Lighting Systems. Brian Coddington, control groups manager at KSA Lighting and Jeff Goetsch, owner of Liberty Control Company will speak for reps. Weighing in for manufacturers are Fred Foster, co-founder and CEO of Electronic Theatre Controls and Leonard Miller, national sales manager for Philips Entertainment.

The session will take place on Thursday 22 October 2015 at the Westgate Las Vegas Resort & Casino from 12:30 to 2pm. Advance registration is $60 for PLASA members and $75 for non-members. Registration can be made at the PLASA website: https://online.plasa.org/plasanassa/ssaauthmain.login_page

(Jim Evans)


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