Seven sub-distributors across the UK and Eire have been selected. Spanning the AV, AV and Pro Audio Installation and Pro Audio sectors, each company has been chosen for its specialist expertise, market position and technical expertise.
UK distributors include AC Entertainment, Audio Logic, Leisuretec Distribution, Louis Grace, RW Salt and The Warehouse, and in Eire, Sound Productions. All distributors will carry a wide range of stock from Polar Audio's product portfolio and will have access to its full range of products; in addition, staff will take part in Polar Audio's regular training programmes to ensure the end user receives the best possible service.
Polar Audio's national sales manager, Simon Druce commented, "Great care was taken in choosing our sub distribution partners; each company was selected for their market segment specialisation and with a view to complementing our own sales force. These partners will ensure greater market penetration and improved levels of technical support."
John Midgley MD of Polar Audio added: "All of these companies are long standing partners of Polar Audio, therefore we have total confidence that this natural extension of our relationship will bring major benefit to all of our customers. Access to product at short notice is a major feature of today's changed market, this enhancement to our distribution network will go a long way to assist installation companies and re-sellers in all our core market areas."
(Jim Evans)
