A combination of live demonstrations and product training sessions presented those in attendance with the perfect opportunity to experience the full potential of new audio technology from across the range of POLARaudio's industry-leading brands. Using the facilities of a rehearsal studio environment, the sessions focussed on a hands-on, detailed exploration of the products, for the benefit of POLARaudio's MI and hire and rental customers.
Education and training is seen by POLARaudio as an important element in driving sales. A thorough understanding of the products on offer is key to the success of sales teams in identifying the right product with the right features to best meet customer needs. With this principle firmly in mind, events such as the one staged at John Henry's allow that training to escape from the confines of brochures and manuals and give a real feel for the product's potential in a 'live' situation.
POLARaudio managing director John Midgley comments, "Sales staff need to possess a high level of product knowledge to satisfy an increasingly sophisticated consumer. As important as it is to understand the theoretical side to the technology on offer, there is no substitute for experiencing first-hand, the practical aspects involved."
Following the success of this event, POLARaudio is planning further such dedicated sessions throughout the year across a wide range of products.
(Jim Evans)
