With a completely fresh look, the new site offers a full online catalogue for both MI and installation product ranges. The catalogue offers detailed information and pricing and is browsable by product type, brand or application. This intuitive navigation characterises the user-friendliness of a site that possesses a high degree of functionality. Further to this, the site's advanced search facility ensures that every possible angle is covered in ensuring immediate access to specific information.
Fundamental to the core business is a fully integrated web-shop with account log-in and ordering system for trade customers and end-users. The system allows dealers to clearly monitor the exact status of their account at any time, enabling them to look up their orders and keep readily informed about discounts and up-to-the-minute price information.
The wider remit of the site offers a great deal more besides. Rich in content, the News page now includes video content and the very latest product information across the whole range of POLARaudio brands is regularly updated. Installation case-studies feature strongly here, giving insights into specific product applications at a variety of sites around the UK.
POLARaudio managing director John Midgley is confident that the new site will offer a significantly enhanced level of customer access and satisfaction - "A website of the highest possible quality is absolutely essential to further developing our ambitions and the upgrading of the POLARaudio site is key to delivering the best possible customer experience. It combines a functional clarity and ease of navigation with interesting and up to date content in precisely the way that it should. I have no doubt that our customers would wholeheartedly agree."
(Jim Evans)
