More than 90% of respondents to the survey found their roadshow visit useful and would attend such an event again. And 20% of survey respondents were currently not Audio-Technica dealers or re-sellers.
Audio-Technica senior UK marketing manager Harvey Roberts commented: "The response to the roadshow has been excellent. The survey results show that customers were very receptive to Audio-Technica going out to see them, rather than having to travel to us in the usual trade show environment."
(Jim Evans)
