UAE - Powersoft is expanding its distributor network by welcoming Thomsun Trading Establishment (TTE) as its newest distributor in the GCC market, excluding Saudi Arabia. The appointment will solidify Powersoft’s footprint in the region, bringing its audio solutions to a wider audience across the GCC market.
Established in 1990, TTE has become a leading name in the musical and pro AV industry in the UAE. The company offers a diverse range of products and services tailored to meet the needs of musicians, bands, hospitality industry, as well as commercial projects. Powersoft is the latest addition to the company’s portfolio, which also includes Yamaha, Nexo, Unilumin and Univox.
“We came across Powersoft while researching innovative amplification solutions to enhance our product offerings,” says Bijo Kuruvila, Thomsun Trading’s sales manager. “Powersoft has earned a global reputation for high-performance and reliable amplification technology. The company’s pioneering approach to power efficiency, DSP integration and networking capabilities align perfectly with the increasing demand for advanced audio solutions in the GCC market.”
As the official Powersoft distributor in the GCC region, Thomsun Trading will focus on strengthening the manufacturer’s presence across key verticals. The new distributor aims to partner with leading AV integrators to deploy large-scale projects, as well as conduct technical workshops to grow Powersoft’s brand awareness and adoption of its technologies.
Kuruvila highlights the GCC region’s significant growth, driven by large-scale infrastructure projects, entertainment venues and smart city developments and adds: “Powersoft is well-positioned to capitalise on this growth due to its amplifier solutions that meet the region’s demand for high-quality audio systems.”
He concludes: “With a strong commitment to innovation and customer satisfaction, we aim to position Powersoft as the preferred amplifier brand in the GCC region.”
Welcoming the new partnership, Varun Jagger, Powersoft’s EMEIA sales manager says: “We are excited to have Thomsun Trading as our new distributor, a company that shares our commitment to providing high-quality audio solutions to the industry. The company’s market knowledge and extensive network will play a key role in unlocking new opportunities for Powersoft in the GCC region.”
