Powersoft appoints SW Indian distributor
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The company supports various commercial projects in the region, with its core customer base consisting of small and medium-sized enterprises that sell and install audio equipment for use in commercial, governmental, corporate and public buildings.
“India is an extremely important market for Powersoft,” says Varun Mahesh Jagger, Powersoft’s Europe, India and Africa account manager, distribution. “We see great potential there for strong and consistent growth across all verticals. PTC has been appointed to reinforce that vision. It has a strong dealer network, and a consistent record of moving with the times. We see them as a partner who has taken and continues to take risks in order to come out on top.”
Kammal Dhingreja, chairman managing director at PTC, adds: “As a premier AV import / distribution house, we have known and been in touch with Powersoft for many years now. We already distribute Martin Audio’s world class speaker products, and Powersoft’s amplifier platforms are a perfect addition to this side of our audio offering.
“PTC makes sure that quality comes first and is very proud of the high regard that customers have for our brands and services. We owe this to our qualified engineers and technicians, who continuously up our ante to incorporate newer technologies and state-of-the-art products.”
One of PTC’s goals for the new partnership is to increase the presence of Powersoft products in the region, thus making it easier to educate the industry about the brand and its technologies.
(Jim Evans)
