USA - Powersoft has announced the appointment of Mitch Rauch as its new sales director for the US market.
Mitch, formerly of Opticis, Vivitek and BenQ, among other well-known AV industry names, will be based in Powersoft’s US headquarters in Flanders, New Jersey. There, he will focus on driving growth in existing verticals while also exploring new opportunities for Powersoft’s audio technologies.
“I’ve spent over two decades managing professional AV channels, and I see huge potential for growth with Powersoft,” says Mitch. “The reputation of the brand is rock solid, and the people within the company are committed to delivering best-in-class service to both our dealer base and the venues we work with. That level of dedication is something I’m excited to be a part of.”
Tom Knesel, general manager and COO of Powersoft US, comments: “We are delighted to welcome Mitch to the Powersoft family. His deep industry experience will be key to our future growth in North America and we couldn’t be happier to have him on board.”
