APAC - Powersoft is expanding its reach in Asia with the appointment of new distribution partners in three key territories. Qorsys AV Technologies is now the official distributor for Powersoft in the Philippines, while Universal Procurement Systems (UPS) will represent the Italian brand in both Singapore and Vietnam.
The new partnerships mark a significant step in Powersoft’s ongoing expansion in the APAC region and bring its audio solutions closer to local integrators and end users.
Universal Procurement Systems, headquartered in Singapore, has built a reputation for its professionalism and strategic approach to pro audio distribution in south-east Asia. Christian Liebenberg, senior consultant at UPS, comments: “Powersoft has always focused on developing technologically advanced solutions beyond amplifiers. Their work on projects like Sphere in Las Vegas, where Powersoft provided 167,000 channels of amplification for the Holoplot X1 system and 10,000 Mover units, is truly inspiring.
“We aim to grow Powersoft amplifier sales organically, achieving a healthy market share across verticals like hospitality, entertainment and rental. By focusing on solution selling, building strategic partnerships and offering value-added services, we are confident we can deliver best-in-class efficiency and reliability to our clients.”
Qorsys (a trading name of Ozum Sales Dynamics) is similarly well regarded in the Philippines. “We were attracted to Powersoft because it has a reputation for solid reliability and industry-leading technologies that are critical in providing the best solutions to our partners,” says Ramon Borja, Qorsys AV Technologies’ general manager, about the new partnership. “Powersoft products work flawlessly with all of the other brands in our portfolio, including Q-SYS, Netgear, and Renkus-Heinz, which are focused not just on traditional audio, but also on the shift towards modern AV over IP.
“My vision is for Powersoft to be the first brand that comes to mind when systems integrators and consultants require a reliable amplifier for mission-critical applications.”
Welcoming the new distributors, Luca Giorgi, Powersoft’s sales director, comments: “Asia remains a key focus for Powersoft, and these new partnerships are a testament to our ambition to grow in this vibrant region. We are looking forward to working with Qorsys and UPS, both of which bring invaluable local expertise and a passion for audio excellence.”
