Italy - Powersoft has announced the appointment of Cristiano Traferri as a house account professional leader. With over 25 years of industry experience across audio-video, commercial, and power electronics sectors, Traferri brings the expertise to strengthen client relationships and drive growth with increased emphasis on sustainable products and practises.
Throughout his career, Traferri has held key roles in marketing, key account management, and business development, collaborating closely with clients worldwide across diverse industries.
“For me, joining Powersoft is the perfect opportunity to bring together the skills and expertise I have developed over the years,” he says. “It is undoubtedly the ideal environment for me, particularly due to the uniqueness of our products and the company’s values.
“I aim to implement best practices and use technology to improve service, while upholding the highest standards of business ethics and integrity.”
Giacomo Previ, sales manager manufacturers, says: “We are thrilled to have Cristiano join our Powersoft family. His extensive experience and novel approach align perfectly with our vision for the future. Cristiano will play a pivotal role in driving our growth and delivering unparalleled value to our clients.”
