USA - PPDS, global provider of Philips Professional Displays and complementary solutions, has announced its debut attendance at Seatrade Cruise Global 2025 (Miami, 7-10 April) – the world’s largest cruise ship exhibition – signalling the company’s latest business expansion.
Located inside the 500,000sq.ft Miami Beach Convention Centre in Florida, Seatrade Cruise Global – celebrating its 40th anniversary – brings together the global cruise community, allowing industry leaders to discover the cutting-edge strategies and technologies designed to advance the cruise industry.
The global team from PPDS, showcasing on Philips booth 4405, will join over 600 other exhibitors and an anticipated 11,000 visitors from around the world to demonstrate a range of display solutions spanning every area for cruise ships and luxury/super yachts. Visitors to the booth are also set to be among the first to witness the new features available in the latest evolution of PPDS’ portfolio of Philips MediaSuite TVs, with a new line-up designed specifically for the flourishing maritime market.
Part of a continued global growth strategy, PPDS’ decision to expand its reach in the cruise market to cover all forms of hospitality – both on land and at sea – comes as the popularity and demand for cruise ship vacations have reached an all-time high, expected to have accounted for over 35m people in 2024. Forecasts reveal the industry is expected to be worth $15.1 bn by 2028.
Jeroen Verhaeghe, global business development director for hospitality at PPDS – set to be present in Miami – commented: “The cruise industry is flourishing, and with new vessels being built, and increased competition for customers, there has never been a better time for us to make an official entry into this market. Supporting cruise providers in creating new, upgraded and fully tailored experiences for their guests. Seatrade Cruise Global 2025 is the perfect launchpad into this exciting market with our portfolio of Philips Professional Displays for hospitality.”
As a provider of total solutions, PPDS’ extensive and diverse portfolio includes a range of advanced, sustainability-driven (including power-free) and remotely controlled and managed Philips digital signage, ePaper, interactive, and dvLED solutions. From wayfinding, general communications (such as marketing and safety information), digital menus in bars and restaurants, TVs in children’s entertainment areas, or giant LED walls for any staging or cinema venues, PPDS has a solution – a range of which will be on display at Seatrade Cruise Global 2025.
Mirroring Seatrade’s commitment to promoting sustainability in the cruise industry, PPDS has been leading the AV industry in bringing more sustainability focused displays and solutions for businesses everywhere, launching a series of world’s first products. These include the Philips Tableaux zero-power ePaper display, as well as advancing the benefits of dvLED and LCD displays, including the Philips Signage 3000 Series EcoDesign, which has been developed to use less than half the energy than its direct competition, with no compromise on display quality.
The company is also aligned with Seatrade Cruise Global in its support for Mercy Ships, the international charity operating the world’s largest non-governmental hospital ships, in which Philips Professional Displays are also used for patient care and diagnosis.
Ron Cottaar, director of global marketing and head of marketing NA, concluded: “At PPDS, we are always seeking to add value to our customers and partners and to support them in all their installation and project goals. Cruise ships and super yachts have been on our sonar for some time, and today I am delighted to announce that PPDS is officially on board.”
