The project - managed for PR Live by Justin Hammond - included spectacular large format projections onto the exterior of the building to welcome the guests, and pixel mapping a wall of LED battens in the main room, as well ensuring the seven different themed areas inside the building each had their own distinctive vibe and style, including private areas for double Award winning Ed Sheeran, Warner executives and VIPs.
PR Live designer Jenny Willard initially took a detailed brief from the client and then produced a series of concepts based on 'The Best of British' in conjunction with this year's Brit Awards event at the O2 Arena.
When these were signed off by the client, the PR live team started work on creating the environment. The set pieces and other bespoke elements included giant giraffes, lions, crazy furniture, train carriages, Buckingham Palace guards leopard-print floors plus a plethora of Warner signage and branding.
"The client had big, bold design ideas which pushed imagination and resourcefulness to the limits ... but this sort of challenge really galvanised everyone involved to step up to the mark" commented Justin.
A tower was constructed across the street to house the doubled up pair of Christie 20K projectors used for the exterior projectors, located approximately 20 metres from the building. The eye-catching portrait format images produced measured 45 metres high by 23 wide.
Warner commissioned Rupert Newman to provide specialist content featuring graphics and animation including material from artists like Coldplay, Charli XCX and Clean Bandit.
Inside the Freemason's Hall, the focal point of the main room was the stage and DJ booth and central to the design of this area was a dynamic backdrop made up from 47 x MilTec LED battens, all rigged vertically on a custom framework.
These were pixel-mapped using Resolume and the cues triggered through the ChamSys MQ100 console that was also running the lights.
As a special effect, PR Live brought in Lasergrafix to supply 24 x single blue lasers - blue being Warner's signature colour - and two RGB lasers which were interspersed with the LED battens producing even more funky and vibrant effects at strategic moments in the evening.
Eighteen of Robe's very small, super-bright LEDBeam 100 moving lights were dotted around the room to enhance the 'beamology' of the space.
Overall, PR Live supplied 50 moving lights to this after-party event which proved the hottest post-Brits ticket in town, in addition to the LEDBeam 100s, these were Clay Paky Alpha Beam 700s and A.leda K10s together, with Robe 600E Spots and LEDWash 600s which were distributed throughout all the areas, with 28 in the Main room.
The sound systems were all d&b including a new Y series PA in the Main room, powered by the new D80 amplifiers, and a selection of Q, T and E-series speakers distributed around the rest of the venue.
(Jim Evans)
