UK - Pro Audio Stash from Hastings, East Sussex has launched an ecommerce system that will see them selling professional audio equipment in four countries. Earlier this month Pro Audio Stash launched stage 1 of their four part launch with www.proaudiostash.co.uk.

When the ecommerce system is fully operational at the end of October Pro Audio Stash will be selling professional audio equipment in the UK, USA, Canada and Australia.

Pro Audio Stash provides a selling platform for larger manufacturers to increase their market share through web sales or enter new market places at a cheaper rate. They operate in a unique way by providing micro sites for each country which are all controlled centrally in the UK. This gives customers the confidence in those countries that Pro Audio Stash understands their market, while allowing Pro Audio Stash to organise centrally.

Robert Platt, managing director, says internet technology has allowed them to expand faster than predicted: "The technology incorporated into our websites allows us to appeal to International markets using local selling tools. I'm excited to see how each country will accept what we are offering through our ecommerce sites. The beauty is our ability to adapt rapidly to changing tastes".

Pro Audio Stash specialises in the retail of 19" rack-mount equipment, flightcase hardware, cables and connectors. More information can be found on their website: www.proaudiostash.co.uk or www.proaudiostash.com for the USA.

(Lee Baldock)


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