DB's ecoXpress is eco-friendly in Barcelona
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ecoXpress is billed as a revolutionary touchscreen-based system that has been designed to help companies save money and reduce their environmental footprint when exhibiting at events all around the world, as it removes the need for printed brochures and corporate material.
At MWC, ecoXpress will be installed on numerous exhibits. When delegates visit those exhibits rather than taking away a printed brochure or guide, they will instead be able to browse the exhibitor's literature on touch screens. Delegates can then choose what information is most relevant to them and email that selected information to their office computers.
Oliver Richardson, DB Systems' sales director, said