For more than 40 years, Cosmoprof has been the most important international event in the beauty and cosmetics sector.
Agorà , Symposium, Green, Trend/Coppola, Gam, Hair were areas in which Proel Group operated in collaboration with Hollywood Service, responsible for the main stands setup and promoter of the principal events in Cosmoprof.
For the 21st edition of the Accademia del Profumo award, EVR Media, a Proel Group company, created an evocative and suggestive holographic projection during the event. Fragrances were appointed by Victoria Cabello, supported on stage by a Proel Axiom sound system.
Another glamour event was the Diesel Be Stupid, a beauty fashion music party: 2,500 people dancing till late night enjoining the sound of Turbosound systems. Monica and Aldo Coppola with their Academy in the Trend Area, and the Spa&Beauty three-day forum held in the Symposium area, were also powered by a Proel Axiom sound system.
(Jim Evans)
