The first day was largely devoted to training of the internal sales and technical support staff, introducing them to an overview of the products in the Axiom range and their applications. The second day's proceedings provided a more detailed presentation of the entire Axiom product catalogue.
On the third day an outdoor demo was staged at the Cultural House of Thanh Xuan District, which has a capacity of 1500 people, with pre-recorded music files and a live band. There were two main PA setups for the live demo - an Axiom powered line array system consisting of six AX2010A dual 10-inch elements and two SW218A dual 18-inch subwoofers per side, and a compact line array system consisting of two AX2065 passive elements and two AX2065 powered elements plus two SW125A dual 15-inch powered subwoofers per side.
According to Massaccesi, the attendees really appreciated the unexpected projection of the AX2010 array in the far field and the considerable energy delivered by the subwoofers, while they were impressed by the mid-range quality and clean, undistorted sound from the smaller AX2065 system.
"For us this event has been a big success," says Mr Trung. "These kinds of seminars and product demonstrations are very important to affirm ourselves in the Vietnamese pro audio market, and we are very grateful to Proel for the resources they have provided us. Although we are a young company, incorporated in 2014, we are growing fast with more than 15 staff spread across sales, purchasing, marketing and PR, after sales service, and warehousing.
"Many more people came to the demo than we expected, and we are confident that exposure to the Axiom systems and products will translate into results - we have signed seven contracts already and expect many more in the next few months."
"I am very happy to have had the opportunity to meet this company," says Proel's export area manager Gabriella Di Giminiani. "Viet Thai An Trading Co. is the perfect partner for us. They are all young people but already very experienced sound engineers - hard workers, very capable, dynamic, and focused.
"They immediately understood the value of our products and have been explaining it successfully to their customers. With them I am sure that Axiom will have the right appreciation and positioning in the Vietnamese market. This is the best synergy we could hope for, and indeed the results in terms of sales are already so incredibly positive."
(Jim Evans)
