The new PID building features a vast workshop facility with more storage, increased office space and a full-scale demo and training area. It means PID can offer comprehensive demos for its entire range including Catalyst and Element Labs products. The move also enhances PID's ability to provide thorough product training on all products, they say.
The Grade II listed building at 53 Northfield Road is a slice of production industry history in its own right: for the last 20 years it's housed an array of cutting-edge companies including Chameleon Lighting, The Spot Co, Flying Pig Systems, Labyrinth and High End Systems Europe. As exclusive UK Catalyst distributor, PID is now also under the same roof as High End Systems' European operation, overseen by Fons de Vreede, with additional European Catalyst support from Hugh Davies-Webb.
The move also makes geographical and logistical sense by placing PID at the heart of the West London film, TV and touring lighting production manufacturers and rental houses. The company is now in close proximity to major players such as PRG, Neg Earth Lights, Entec, AFM Lighting, Arri and others, many of whom are PID's clients.
PID can now be contacted at 53 Northfield Road, West Ealing, London W13 9SY, UK. Tel: 020 8840 5885, and Fax: 020 8840 3145. Email and web addresses remain the same.
(Lee Baldock)
