The Jolly Green Giant in Gateshead
UK - London-based The Projection Studio was commissioned to create a magical work on the Almond Pavilion in Saltwell Park, Gateshead for the NewcastleGateshead Initiative's 2010 Enchanted Parks event. This popular pre-festive occasion featured a collection of 25 family friendly 'after dark' art installations that ran for a week.

Enchanted Parks was presented by the NewcastleGateshead Initiative in association with Magnetic Events, and funded by Gateshead Council, the Arts Council England and the Northern Rock Foundation. Projection Studio's Ross Ashton has worked on previous projects for Magnetic Events and their producer Robin Morley, including the opening of Sunderland Aquatic Centre in 2008, the North East's first Olympic sized swimming pool.

The Almond Pavilion has been restored to replicate the original appearance of the 1881 building - it also loosely resembles a neoclassical temple structure, circular with portico/pillars and a double level of sloping roofs.

The budget was tight, so Projection Studio's Ross Ashton combined ingenuity and imagination to stretch it as far as possible and produce a set of images that were 3D mapped to fit the building precisely, projected from a single 10,000 lumen Panasonic video projector.

For content, he chose six general themes inspired by classic international fairy tales and these were each developed into visual environments "The image sequences needed to be visually arresting and accessible enough to engage children and hold their attention, and also to be enjoyed by adults," he states. He also wanted the entire work to encompass the atmosphere of 'wonder' at the essence of the Enchanted Parks experience.

The themes and spaces he expanded on were - Sleeping Beauty, Jack & The Beanstalk, The Gingerbread House, The Ice Palace, Aladdin and The Little Mermaid - producing a series of high impact images.

The footage was compiled in After Effects. The finally edited material comprised a 45 second video clip for each theme, with all six run continuously in one 4.5-minute projection show.

The content was programmed into and played back using Arkaos digital media control software running on a laptop, which was supplied by White Light.

The soundtrack was created by Karen Monid using Logic Pro, and was produced in tandem with the images. "It was fantastic to work on a project that balanced depth with playfulness", she comments.

(Jim Evans)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline