White Light on the Flipside at Selfridges
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The Flipside is located at The Old Selfridges Hotel and allows customers to journey through a vast, one-of-a-kind space where the world’s most forward-thinking brands and creative minds intersect with radical ideas.
The display features a range of individual brands including Louise Vuitton, Thom Browne, Gareth Pugh and Google Pixel 2. Working alongside lighting designer Richard Howell, production electrician John Delaney, designer Chiara Stephenson and sound designer Alex Baranowski, WL had to ensure that each designer’s brief was broug