The print image features a striking icon which is said to represent the driver of this yet unnamed product. The video is a little more revealing showing an 'old' loudspeaker exploding and the words scrolling on the screen, 'Time to break with convention, time to evolve, time for a new breed, a breed that delivers sound like never before' before revealing the shadowing outline of the new product and a driver echoing the icon from the print image.
Luke Ireland, managing director, said, "This new product range will feature groundbreaking technology that will further Martin Audio's credentials as the true innovator in the marketplace and will deliver our customers a clear competitive advantage. We are extremely excited to unveil this technology at Prolight+Sound, where we have a multitude of activity planned."
Ireland continued, "There will be a Press Event at 10.30 on Wednesday, 15 April on our stand F60 in Hall 8.0, the products will obviously be then on display for the duration of the show, but on the evening of 15 April from 6.30pm there will be a live demonstration and celebration event taking place at Kap Europa Level 2 adjacent to Messe Frankfurt."
Summing up, Ireland said, "This is our most important new launch since MLA back in 2010 and represents our greatest opportunity to be recognised as a worldwide leader in the permanent installation market for loudspeakers."
(Jim Evans)
