Germany - Prolight + Sound, the international trade fair highlight for event and entertainment technology is celebrating its 30th anniversary.
Mira Wölfel, director Prolight + Sound, comments: “With the anniversary edition, we want to offer exhibitors and partners, but above all visitors, a particularly inspiring environment with a stronger technical focus and optimised networking opportunities.
“My heartfelt thanks go in particular to our association partners and our new trade fair advisory board, which is providing us with significant support in the further development of the show. Above all, the 30th anniversary of Prolight + Sound is an occasion for us to look to the future with great motivation.”
Based on numerous discussions with the movers and shakers of the sector, the next Prolight + Sound will have three top themes. These will be reflected in the complementary programme and in product solutions.
Under the title ProGreen: Impulses for a more sustainable event industry, the latest trends and developments that are driving the environmentally friendly orientation and design of the event industry will be highlighted.
FutureScapes: Worlds of Experience between Immersion and AI is dedicated to the fascinating possibilities offered by the application of immersive technologies and artificial intelligence for the creation of entertainment experiences.
MultiTech: Flexible and smart focuses on innovative, versatile technologies and concepts and their influence on the event industry.
Prolight + Sound is presenting a newly designed and expanded theatre and stage technology area this year that is specially tailored to the needs of the theatre community. It combines four key aspects: exhibition, education, knowledge transfer and networking. Visitors can expect an inspiring platform for exchange between generations and industry experts, as well as a comprehensive range of innovative products and services.
An integral part of the concept is the Theatre College by VPLT, which offers expertise on relevant topics with high-quality, bilingual seminars and workshops – realised in collaboration with leading industry associations. The new Theatre Stage is at the centre of the action. Among other things, the Theatre Talk will take place there for the first time. In this daily, one-hour presentation format, companies from other sectors can present their products to a targeted theatre audience and exchange ideas with them. The networking area, with daily events and happy hours, creates a setting for networking in a relaxed atmosphere.
In the open-air Live Sound Arena, visitors can once again experience the sound of powerful PA systems under real-life conditions. At the Silent Stage, the company InEar will be presenting its innovative, integrated sound technology solutions.
The new MixLab is all about the world of mixing desks. It combines the areas of live sound and studio in an interactive special area that offers sound enthusiasts a holistic experience by combining practical and creative aspects. In addition to workshops and knowledge transfer, the main focus here is on networking.
Trade visitors to Prolight + Sound can expect to find ‘the largest range of lighting products in the event industry worldwide’ (Hall 12.1). A large number of well-known manufacturers will be presenting their product innovations and new developments in Frankfurt. One of the main areas of focus will be on sustainable and energy-efficient solutions and the integration of artificial intelligence into modern lighting technology.
The LightLab, created in collaboration with the Hamburg University of Applied Sciences (HAW), is entering its second round at the anniversary show. Experts will be on hand to offer their expertise and demonstrations on current topics in the sector.
Prolight + Sound also focuses on promoting young talent and recruiting. Once again, the Future Hub (Hall 11.0) will be the hub of this activity. At the campus, renowned educational institutions will be providing information about training and further education opportunities in the event sector. At the Career Centre, visitors can make direct contact with companies that have vacancies.
