Prolights hosts international distributor conference
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Welcoming over 150 guests from 40 countries, the conference comprised a week of product demonstrations, keynote speeches, new product previews, networking and team bonding.
The event was opened by Prolights managing director Fabio Sorabella, who welcomed the group and introduced the keynote speeches and corporate presentations outlining the past, present and future vision for the company. Sorabella also outlined the current and future expansion plans for the Italian HQ, aimed at further developing the laboratories and R&D departments.
“We’ve had over 150 people visit us, from our closest customers through to people who want to know more about us and what we do,” he explains. “Couldn’t have asked for a better crowd and the feedback from the conference about where we are heading and our ‘next step’ shows us that we are definitely on the right track - watch this space!”
Paolo Albani, Prolights international sales manager, outlined the confidential future sales and marketing strategy for the company which will be revealed at this year’s LDI in Las Vegas. “I am truly amazed by the response and energy of our distributor network. It was amazing to see everybody contributing and inspiring others. The energy and ideas they contributed really helped make the event a great success. I thoroughly look forward to seeing what the future will bring us."
Prolights and its growing network of distribution partners work synergistically in order to translate current market needs and trends into viable, innovative products and advanced service solutions.
Highlights of the conference included various new product concepts for the concert touring and install markets. Along with what is to come, Prolights highlighted recent productions and installations including Coldplay, X-Factor Italia, British F1 Grand Prix, UEFA opening ceremony, Ice Hockey World Championships, Quincy Jones, Sopot Festival, Tomorrowland and the recent installation at the Dubai Atlantis’ Wavehouse.
The conference included the presentation of outstanding achievement awards. With all distribution partners involved, the awards provided a suitable platform to celebrate success and share achievements.
(Jim Evans)
