Prolights unveils new look
- Details
The rebrand marks the beginning of a new era for the Italian lighting manufacturer, which exhibited on a dedicated booth at LDI for the first time.
Prolights’ logo features a prism design and ‘has been reduced to its essential elements, adding the yellow touch which represents the colour of the light’. A dedicated website (prolights.it) was also launched, offering a modern look and intuitive browsing on any platform.
“The new brand design marks the start of the new era for Prolights,” comments Fabio Sorabella, managing director. “By formulating new content and with new products, the brand is undergoing an essential transformation towards a future with higher technological contents and the internalization of our company. Now is the right time to make the new attitude of our brand visible to the outside world.”
(Jim Evans)
