Prolyte Group establishes China office
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The premises provide capacity for manufacturing, warehouse, sales, and customer service. It operates alongside Prolyte Asia Pacific, the company’s base in Malaysia.
The Prolyte Group has also announced Guangzhou trussing manufacturer Eagle Group as a ProLyft distributing partner, working alongside Prolyte’s long-established partner in China, Trinity Technology.
Ralph Stockley, Prolyte's chief business development officer, comments: "Prolyte continues to see a trend worldwide for the needs of shorter lead-times. Our new offices and production facility in Guangzhou has been strategically located to satisfy the demand for ProLyft products in China and allow for quicker delivery times through Asia. Factors, such as tax benefits, the strength of the Chinese economy and the proximity to the port of Guangzhou, helped finalise our decision."
Lambert Bouwmeester, Prolyte's chief executive officer, adds: "After the success of our new office and warehouse opening in the USA in 2018, I am pleased to announce the continued growth of Prolyte with the opening of our Chinese office and production facility in Guangzhou. These local offices will serve customers better in the region, speed up delivery times and provide the inventory and presence needed for Prolyte's continuing worldwide growth."
Prolyte will exhibit at Prolight + Sound Shanghai in October, where it will introduce its entertainment hoist series to the Chinese market.
(Jim Evans)