Prolyte restructures in North America
- Details
Prolyte will now be part of the Area Four Industries Direct America offices in Knoxville and Thousand Oaks, allowing both inventory and offices to be closer to customers on both coasts. Area Four Industries Direct America East and West are now distribution outlets for Prolyte products in North America, and will be supporting existing Prolyte customers and distributors from those locations.
Prolyte’s management structure has also changed, with Prolyte’s former general sales manager Keith Bohn joining the Area Four Industries Direct America team to serve as business development director for the Prolyte brand. Bohn will be working closely with Area Four Industries America vice-president Adrian Forbes-Black, who will also handle sales of Prolyte products.
The Prolyte product range will be manufactured in the Czech Republic and Italy.
“Prolyte has been a long time leading provider of aluminium truss and structure for the event industry in other parts of the world,” says Area Four. “It is looking forward to building its presence in North America from coast to coast, and will constantly strive to build on its reputation of manufacturing products built to the best and most enduring standards.”
(Jim Evans)
