Prolyte supplies LiteDeck to Fruition Events
- Details
Prolyte Group will deliver the LiteDeck staging elements in two batches, the first to be completed in September, just in time for the start of the season in the Middle East region. The second to complete later in October.
Fruition Events aims to become a recognised event delivery partner in the Middle East region.
They choose to achieve this through continuous investment into a world-class team of industry professionals and sustainable product lines that can meet creative challenges. They focus on offering a professional and full-service infrastructure for the events sector. Fruition Events have extensive regional experience and can boast varied strategic partnerships, guaranteeing expertise and knowledge.
“Investigating the opportunity of local production with the Prolyte Group fulfilled our commitment to not only invest into a sustainable product line, but also to enhance availability in the UAE market,” comments Warren Barlow, managing director of Fruition Events. “Prolyte Group manufactures leading products, which are widely recognised and used across the globe. LiteDeck offers a clean aesthetic look in comparison to existing steel products, whilst retaining simple functionality and creative design principles.
“Coupled with the extensive backup of the Prolyte network, we will have the added capability of developing special components locally, to meet the demands of the most creative deliveries. Fruition Events further commits to invest into Prolyte Group products to strengthen both brands in the MENA region. This set-up will further ensure availability of the products for use by other Prolyte users.”
Lars Toonen, Prolyte Group sales representative, adds: ”This new cooperation offers an excellent networking opportunity for this region. By creating a large rental stock, backed by short lead times and direct availability, we now have a platform to service events as well as dry rental solutions and sales opportunities.”
(Jim Evans)
