UK - Proteus Displays reports a great success at PLASA08. The company was launching a new, ultra low power reflective display screen for indoor or outdoor use, also called Proteus, which represents the first reflective display product of its type.

Dr Tim Coker, CEO, comments: "This was our first time at PLASA and we were uncertain how this new product would be received amid today's difficult financial climate. A little to our surprise, the buzz the product has generated has been beyond all our expectations, amplified of course by the Innovation Award. We have seen that this industry has an appetite for new technologies and ideas and every visitor to our stand was most enthusiastic about the product."

For the first time the PLASA Innovation Awards included an environmental prize and Proteus was the inaugural winner. Dr Coker continues: "It has been through developing a good product first that has enabled us to deliver a genuinely environmentally friendly display. Proteus wasn't developed just to be green, it was developed to offer designers something new and something better to work with, something that isn't already in the market. Receiving the award has been a great boost to us, giving us early recognition from the industry, and it is also a genuine asset for our customers to show that they can offer new and genuinely green technologies to their clients."

(Jim Evans)


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