PSL's Pod Bluman and his team ran a five-night campaign, across seven different locations - Trafalgar Square, the Haymarket, Chinatown, Covent Garden, Brick Lane and the Science Museum in Kensington. Each night, they premiered a different song from the new album release, playing it just once before packing up and moving onto a new location.
Performances of Black Dog, Whole Lotta Love and Kashmir were prefaced with a five-minute countdown, the projection of a ticking clock accompanied by a specially-made audio effect which served to draw passers-by into the event. PSL's Bluman commented that: "the audible countdown worked brilliantly by alerting people that something was about to happen, attracting sizeable crowds in all the locations."
(Jim Evans)
