For Jack and Meg White's latest album Icky Thump received the best form of promotion when the cover was simultaneously exploded across Marble Arch (at the north end of the Park) and Constitution Arch at the south.
Sensing a great promotional opportunity, the band's label, XL Recordings, contacted the concert division of PSL Events. Guerrilla projection specialist Pod Bluman was equal to the challenge, commandeering a couple of powerful 7k xenon slide projectors to display the images for the duration of the White Stripes'set and into the early hours of the morning.
"It was a complete success," said Bluman. "Fans were queuing up to have their pictures taken in front of the arches, with the cover providing a huge backdrop. Although I have projected onto these buildings in the past, I have never done both arches simultaneously in conjunction with an event in Hyde Park."
(Jim Evans)
