The LED screen will join Ram Vision's large-format screen network and is located on the wall of the cinema in the r new Plaza space. The 3000m² leisure area acts as a hub between the mall, cinema, restaurants and Glow.
The screen has been installed by LED specialist ADI and is a 6mm SMD indoor product from the company's proprietary Virtuality range of screens. ADI worked closely with Bluewater in order to specify the screen - which has a high resolution and close minimum viewing distance - to give a stunning picture whether viewed from across the new Plaza or from a couple of metres away, ensuring that the messages of brands are accurately portrayed.
ADI have provided a fully managed solution to Bluewater, from the specification of the technology to managing the build and providing future maintenance. The installation includes a full content control suite, based around Saturn's ConnectVision software solution to power the screen alongside Broadsign to schedule advertising content.
Simon Donaldson, head of commercial partnerships, commented, "When selecting the optimum indoor large scale LED screen for such a prestigious location as Bluewater and of course the new events venue, Glow, it was important for us to invest in the very best and latest technology. ADI have been able to deliver on our aspirations with a screen that is one of only a handful currently installed in the UK.
"Naturally such an investment requires a commercial return and I am delighted to have Ram Vision on board to procure the quality brand messages and advertising that will enhance our own exciting screen content."
Paul Masterson, Ram Vision's commercial director said, "Every week, half a million people shop at Bluewater, spending on average more than £150 each visit and sales densities are second only to Heathrow Airport. This is a fantastic opportunity for brands to communicate digitally with their target audience and capture shoppers at the closest proximity to point of sale."
(Jim Evans)
