Traction Sound's range of installation and portable pro audio speakers feature SDS Horn technology, the advantages of which Traction's technical specialist, Andy Pardoe explains: "The SDS Horn is a high frequency device that utilises multiple high-powered soft dome tweeters arrayed in a line. This eliminates the use of industry standard compression drivers and provides a higher quality listening experience."
Jonny Goodwillie, sales director at Traction Sound continues, "The SDS range is designed to deliver accurate sound reproduction at high SPL with no distortion. The successful launch of our range of products demonstrates that there's still plenty of headroom when it comes to loudspeaker development and design today."
Interested engineers, venue techs and hire shops are invited to bring their own listening material - either on CD or iPod, drop by stand S-C19, or by Traction's sub-distributor AC-ET in the Saviles Hall foyer, to arrange a visit the Lancelot Room at the Holiday Inn Express. There you can ramp up the volume and really hear the difference. Representatives from both Traction Sound and RWS Prosound will be on hand to answer any questions you might have.
Traction Sound is a British loudspeaker manufacturer that designs and builds its products in Sussex. The company's component suppliers all have a proven track record at the highest level and strict quality control is operated throughout the manufacturing process.
Drive units are manufactured in Italy and the amplifier modules used in self-powered loudspeakers also come from a world-leading manufacturer based in Italy. Cabinets are manufactured from multi-laminate Birch Ply at Traction Sound's woodwork factory in Partridge Green. They are CNC cut and rebated before being glued and screwed. Woodwork is finished in tough semi textured Warnex paint. Grills and other metal components are produced at local partners in Sussex.
Quality isn't just about using great components. It is also about testing and documenting that the required standard is met. Traction Sound's final testing is conducted by trained and experienced technicians. They use tools including MLSSA, duel channel analysers and of course human ears.
At Traction Sound, quality control starts at the door. All components are batch tested as they are received. Any parts that fail are returned to the supplier before they hit the assembly line. This incoming quality policy applies to all parts starting with acoustical components, such as drivers, right down to fittings and fixings.
In addition the digital domain does not escape strict quality control procedure. DSP is programmed as the last stage before final testing. It's then checked both virtually and in the real world.
(Jim Evans)
