The launch of the new RCF site is the latest step in the company's plan, announced during the PLASA Show in September, to re-focus RCF as Loud Technologies' worldwide commercial and industrial sound brand. As part of this transition, commercial sound products currently branded as Mackie Industrial will be re-badged as RCF.
"RCF has a rich 50-year history in Europe as a premier commercial sound provider -especially in Italy. For this reason, we launched the Italian site first, followed closely by the English version," said Dave Raneses, commercial audio product manager for Loud Technologies. "This new website will be an important and powerful resource for our customers - the contractors and system designers that have supported both the Mackie Industrial and RCF brands. It's also the best method for delivering the RCF story to a worldwide audience as we advance our global strategy for the RCF brand."
(Lee Baldock)
