But for Wetherby-based AV-Matrix it is certainly paying off - and the demand to service increasingly bigger functions has now led to them purchasing an RCF TT+ (Touring & Theatre) TTL33-A II, as the premier line array system in their hire fleet.
Managing director Mark Parker confirmed the order for 12 elements of the powered loudspeakers with RCF's northern sales manager (and TT+ touring specialist), Mick Butler. The order also included four TTS36-A subs - and the AV-Matrix MD stated that this was just the beginning.
Parker has been buying from RCF since setting up the company back in 2003. His company specialises in providing event solutions for functions ranging from conferences to exhibitions, product launches, fashion shows, corporate events and concerts across the UK.
And it has been the increased size, and frequency, of these events that forced the new acquisition. "Clients are now expecting higher production values and so we needed to fill a gap at the top end of our sound reinforcement capability. We took the RCF system out to hear it in a live situation, and purchased it purely on the strength of its performance. It's stunning."
Other systems they had reviewed did not deliver the same value and high definition, he said - but the clincher for AV Matrix was the control offered by RCF's proprietary RDNet platform. "This networking capability allows us to keep in touch with every component in the system, making it extremely user friendly," he explains.
The TTL33-A has already provided coverage for corporate dinners hosting up to 1200, as well as 1500-capacity music events. "But its capability is way over that and the system is really delivering on all fronts."
And with AV-Matrix systematically winning ever larger contracts, their turnover has rocketed by 50% in the last 12 months alone.
(Jim Evans)
