Reflect, BrightSign & D3 team up for Levi’s
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Originally established in 1853, Levi Strauss & Co. is one of the world’s largest apparel companies with 500 stores worldwide, and products available in over 100 countries.
When tasked with creating a modern environment that was not only welcoming, but also told the story of the brand, Levi’s turned to Reflect. Reflect - which also oversaw the digital design and integration of the San Francisco Levi’s store - leaned heavily on the use of LED panels to create large-scale vignettes in prominent, high-traffic areas. In total, 10 million LED pixels blanket more than 1,000sq.ft of prime wall space located on both levels of the store. The full array of LEDs - supplied by D3 LED - are powered by just two BrightSign XT1144 media players. The inclusion of two additional BrightSign XT1144 media players ensures a high degree of redundancy.
“Times Square stores are among the highest-visibility retail establishments in the world. Delivering a brand-right digital experience was our goal,” says Brandie Perkins, senior account manager at Reflect. “We entrusted BrightSign media players to deliver a fail-safe media distribution platform. Not only did we have the benefit of BrightSign’s reliability, but we were able to drive content for the entire store with just two players - a true testament to the robust capabilities of BrightSign hardware.”
The store has three massive LED panels in key areas - a 41ft curved panel on the street level near the store entrance, one panel wrapped around the escalator and an 82-foot-wide U-shaped panel wrapped around the grand hall located downstairs.
“Levi’s flagship store in Times Square is an impressive demonstration of the near-limitless scale, shape and orientation possibilities with our LED displays,” says George Pappas, CEO at D3 LED. “Installations like these showcase how LED displays with eye-catching imagery draw in visitors, create the desired mood and support the brand simultaneously.”
(Jim Evans)
