The Association of British Theatre Technicians' new show website at www.abtttheatreshow.org.uk is now live and the ABTT 2012 Theatre Show is open for business with visitors encouraged to register as soon as possible. A slightly tongue in cheek show director Roger Fox explained, "It's a simple process. When you visit our new web site you just move your mouse to pull the beer pump marked 'visitor registration'. Then click on the empty pint glass, fill in your details and you are registered."
Website graphic designer Mark Harrison took inspiration from the venue's beer legacy as the theme for show's iconic website and advertising design. As he explained, "When I visited the venue, its proximity to Brick Lane, the reference to beer together with Truman's historic eagle emblem provided the style inspiration for this year's show."
The newly launched website also includes details of the venue, how to get there, local amenities and news. Visitors can also keep up to date of developments on Facebook and Twitter and add their voice by comments on the blog. The site will be evolving on a daily basis as plans progress, more exhibitor bookings are confirmed and new product information is released.
Isobel Hatton, who handles all exhibitor bookings said, "We have had an overwhelming response this year, and are confirming bookings at such a rate that I am telling some potential exhibitors that if they don't book now, it might be too late." Although the Old Truman Brewery offers the same exhibition floor area as all three halls at the previous venue combined, there isn't much extra space this year for new exhibitors, and there have been many enquiries from first time exhibitors. Roger Fox explained, "We are just on the ground floor for 2012, but if needed in future years, the space can easily open up into the exhibition floors above and below, so this could well be a home for the Theatre Show for many years to come."
(Jim Evans)
