Between 1991 and 1999 Reichart set up and led the European sales and marketing office for Shure Inc in Chicago, establishing a European sales and marketing office from the company's European base in Heilbronn, Germany.
He subsequently worked for beyerdynamic, setting up an international sales, marketing and distribution programme (with responsibility for adding many companies to the German company's distribution portfolio).
"I am certain I will be able to use the good relationships I have created with distributors, dealers and system integrators to QSC's advantage," he says "In recent years I have followed the company's development in the market and have been enormously impressed by how they have developed from being a well-known power amplifier manufacturer, to becoming one of the most innovative and expanding systems companies in the industry, covering all applications and market sectors. I am delighted to be joining them."
Based in Hardthausen, near Heilbronn, Reichert will report to Shawn Watts, QSC Audio director international sales.
(Jim Evans)
