Reichert set up and led the European sales and marketing office for Shure Inc in Chicago, establishing a European sales and marketing office from the company's European base in Heilbronn, Germany. He subsequently worked for beyerdynamic, setting up an international sales, marketing and distribution programme.
"I am certain I will be able to use the good relationships I have created with distributors, dealers and system integrators to QSC's advantage," he says. "In recent years I have followed the company's development in the market and have been enormously impressed by how they have developed from being a well-known power amplifier manufacturer, to becoming one of the most innovative and expanding systems companies in the industry, covering all applications and market sectors. I am delighted to be joining them."
Based in Hardthausen, near Heilbronn, Reichert will report to Shawn Watts, QSC Audio director International sales.
(Jim Evans)