What's different about the modern breed of in-store radio is its exceptional flexibility and immediacy. 'Mediainstore', for example, uses the latest foolproof audio scheduling technology, enabling it to transmit radio programmes to every location that is set up to receive the service.
Content can be stored digitally, allowing for regular updates by ADSL, Broadband or CD, making the system far less vulnerable from equipment failure than other broadcast methods, and also making it extremely fast in the case of ADSL and Broadband.
Because of this incredible flexibility, in-store radio can be used to broadcast to all branches simultaneously to present the impression of a dedicated, live radio station, or it can meet individual store needs, such as specific regional promotions or events.
"In-store radio helps retailers make the best of every sales opportunity with minimum effort," say the company. "For sales and marketing, in-store radio is a dream as all of the store's facilities can be promoted, from personal shoppers and credit cards, through to sale items and special offers. And they can be changed cost effectively from week to week or even day to day".
As part of the 'Mediainstore' service, PEL Music & Media works closely with retailers to understand their precise requirements and the type of environment they want to create. From here PEL creates a play list, advertisements and promotional messages to match this exact ambience, all played in-store using 'Mediainstore' software. It's very much a tailor made service, rather than off the shelf CD packages which used to be the norm.
'Mediainstore' is available exclusively from PEL Music & Media. It can be used with any in store audio system and has the added backing of PEL's 30 years of experience in design, supply and install of sound systems.
(Claire Beeson)
