Ridella Joins High End Systems Sales Team

Al Ridella has joined automated lighting manufacturer High End Systems in the role of Northeast Region Sales Manager, and is now based in High End's New York City office. The industry veteran's resume includes years of experience at a number of familiar companies. Most recently he was production coordinator at Fourth Phase New Jersey. His career began straight out of college with Strand. From there he moved to Vanco as head of electronics, then to Bash Theatrical where he handled systems sales. That led to a rental coordinatorjob at Production Arts, then finally to PRG (whose name changed to Fourth Phase while he was there). "High End Systems is a good company," Ridella says. "They take care of their people and customers, and they make good products. I look forward to working with High End's authorized resellers in the Northeast territory."

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