Star wins Best Brand Activation
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Conceived by Samsung, developed by Iris Worldwide and built almost entirely from Star parts, Hypercube housed the first immersive virtual reality (VR) music video, which toured festival sites last summer.
Presenting the award, judges highlighted the combination of ‘solid production values and high end technology’, which they said, ‘delivered a unique solution’.
Sarah Howlett, Star Events’ project manager, comments, “The Samsung Hypercube took a telling new dimension into the festival model and the structure had to emphasise that novelty and provide a seamless platform for the VR. Star’s engineering prowess, and its resources, helped that happen and it’s great to be recognised with the Best Brand Activation award.”