Fenix Stage aids innovation at BTL 2023
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CIM/RC was the only booth at the fair to replace promotional paper with digital screens, emphasising sustainability and quick and easy access to information. The booth was composed of a municipal counter, an auditorium for presentations and a total of 240m² that invited visitors to live a unique experience with the projections on its LED screens.
“The CIM/RC booth was the result of many months of preparation, idea development, concept and project design,” says Gaspar Magarreiro, director of Creative LED. “It culminated in four days of intense work by 38 technicians from different areas who carried out another successful project. The immersive experience of the booth was made possible thanks to a 100m², circular scre